Sports Business Journal(@SBJ):The Knicks’ 2026 championship has become the NBA’s best-ever market for licensed apparel 🏆 Sales have eclipsed the Lakers’ 2020 championship by a significant margin, with demand extending beyond traditional fan gear to higher-priced fashion collections. MORE:

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Sports Business Journal@SBJ

2026.10.25 20:30

The Knicks’ 2026 championship has become the NBA’s best-ever market for licensed apparel 🏆 Sales have eclipsed the Lakers’ 2020 championship by a significant margin, with demand extending beyond traditional fan gear to higher-priced fashion collections. MORE: