Safety(@Safety):We’re excited to share that, starting today, advertisers can now measure ad placements on X Profiles using post bid measurement from @integralads (IAS). Brand Safety remains a top priority at X, and we’re proud to make this product enhancement widely available to all X and IAS clients. Expanding IAS measurement across X’s Profiles further strengthens transparency, advertiser confidence, and measurement consistency across the platform. This launch represents another step forward in delivering industry leading brand safety performance at scale!

2026.01.20 18:56

We’re excited to share that, starting today, advertisers can now measure ad placements on X Profiles using post bid measurement from @integralads (IAS). Brand Safety remains a top priority at X, and we’re proud to make this product enhancement widely available to all X and IAS clients. Expanding IAS measurement across X’s Profiles further strengthens transparency, advertiser confidence, and measurement consistency across the platform. This launch represents another step forward in delivering industry leading brand safety performance at scale!

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