I have personally seen 6 brands restart growth using the "hudson method" we are talking 5m a year brands to 100m a year brands. the steps: 1- seed hundreds of creators on tik tok small, new accounts, no one famous 2- pay them per video PLUS commission BUT heavily incentives them to post LOTS of videos bonuses for posting 100+ videos a month 3- take all the creative, load it into every ad channel you just solved creative bottlenecks and unlocked infinite ad angles 4- scale ad spend on EVERYTHING, while still paying the creators commission on the ad sales -- it isnt about tik tok shop sales. it isnt about gmv max. its all of it. you get free cpms on tik tok. you get unlimited content. and it jump starts the whole business more ads, more angles, more channels. this is named after the legendary founder of comfrt, hudson. all hail the ugc king.