Taylor Holiday(@TaylorHoliday):One of the most expensive sentences in business: "But we've always done it this way." I've heard it used to justify agencies. Employees. Software. Processes. All kinds of things. Sometimes it's true. Sometimes it's just inertia dressed up as a reason. If your ESP is costing you more than it should, it's probably worth finding out what the alternative looks like. Omnisend can migrate your email + SMS program in 5 days. And brands are saving up to 30%. Don't switch because someone told you to. Run the numbers. #AD

Taylor Holiday

@TaylorHoliday

Building bridges between marketing and finance. Your CFO's favorite agency. DM's open!

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Taylor Holiday@TaylorHoliday

2026.08.19 17:40

One of the most expensive sentences in business: "But we've always done it this way." I've heard it used to justify agencies. Employees. Software. Processes. All kinds of things. Sometimes it's true. Sometimes it's just inertia dressed up as a reason. If your ESP is costing you more than it should, it's probably worth finding out what the alternative looks like. Omnisend can migrate your email + SMS program in 5 days. And brands are saving up to 30%. Don't switch because someone told you to. Run the numbers. #AD#