PnL leaderboards aren't new. ftx had one, binance has one. you'd see some anonymous wallet up $10m on the month, think "huh," and scroll on. no name, no trades, and curiosity died right there. the new social trading leaderboards open the curtain. name attached, every buy and sell public, the good trader bought here and sold there and you can check. that's the piece that hooks people. it turns "some wallet won" into "a guy i can follow won, and here's exactly how." here's how i know it works. i don't need more money. and last week i caught myself thinking... maybe i should trade some shitters, this guy did 80k in a day off memes, why not me? i talked myself out of it right after. i'd lose. i don't know the game. it's not worth it. but it got a minute out of me. someone with a $1,500 account probably isn't talking themselves out of anything when the potential upside is really big and winners are shoved down their throat all day on social media and leaderboards.