52 pitches in 52 minutes. All below 40 degrees. I've sat through thousands of pitches over 40 years inside conference rooms, coffee shops, Zoom calls, and pretty much any venue you could think of. The ones that stick out are the ones where a founder is so convicted they'll pitch through anything. So… I took 52 pitches in 52 minutes sitting in an ice bath at below 40 degrees. What I was watching for was the founder. How do they carry themselves when conditions are uncomfortable? When the circumstances aren't ideal and the room (or in this case, the water) is working against them? Pitching through stress is practice for everything that comes after. For the moments, where inevitably, everything is harder than they thought it would be. Great founders push through it all to find success, and that's why founders are heroes. I'm not a frequent cold plunger, but it was a fun experience! Next time, we need the Guinness Book of World Records there. Have an idea you want me to hear? Meet me in the ice bath. 🧊 Thanks to Business Insider for covering: