Falcon 9 has been priced at ~$70M for many years now, leading many to believe market prices have stayed flat.
Heres what it looks like adjusted for inflation.
F9 customer launch margin has increased from ~breakeven in 2013...
... to todays prices exceeding internal cost by, what we estimate to be 3.3x. Thats ~70% margin.
(green line is the internal cost of Starlink, which is lower because they get far closer to filling the payload capacity!)
Will be interesting to map these dynamics onto market prices with Starship around the corner....
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