Yahoo Finance(@YahooFinance):Weight Watchers' former CEO, @mindygrossman, had one pitch: DJ Khaled and a food truck. 🍽️ Pitching your CFO on buying a semi-truck for DJ Khaled sounds wild—until you actually pull it off. Here's how WW turned a bold marketing pitch into an asset. 🚚 Watch the full interview:

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2026.10.19 13:59

Weight Watchers' former CEO, @mindygrossman, had one pitch: DJ Khaled and a food truck. 🍽️ Pitching your CFO on buying a semi-truck for DJ Khaled sounds wild—until you actually pull it off. Here's how WW turned a bold marketing pitch into an asset. 🚚 Watch the full interview: