I get asked all the time how I consistently come up with ideas and create content and I've got one piece of advice. When you're in flow state, don't fucking stop. When you hit that flow, ideas just keep coming and coming. You have to keep writing, keep creating. I've had full days, gone to chill on the sofa, and my brain just switches on. Instead of watching TV, I can literally sit there for 3-4 hours straight and just pump out content ideas. There'll be times you have zero clue what to post and that's when you thank yourself for pushing through your flow state, because you can pull something you created a few days ago. A lot of content is about being reactive, about being fast. So next time your brain switches on at 10pm and you're tired don't ignore it. That's your window. Use it, take advantage of it.