Aditya Kalra(@adityakalra):Red Bull sues India's food regulator for banning the words "energy drink" on its cans, in the first legal challenge against New Delhi's decision. The Austrian company says the FSSAI Home order "introduces substantial regulatory uncertainty and adversely affects" its existing and planned investments, and is against India's stated policy of facilitating "international trade, promote investment and provide greater certainty to businesses."

Aditya Kalra

@adityakalra

Reuters journalist. Editor, India Company News. Sector agnostic. Decoding secret business strategies. Deeply reported + investigative journalism. Opinions mine

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Aditya Kalra@adityakalra

2026.09.28 12:46

Red Bull sues India's food regulator for banning the words "energy drink" on its cans, in the first legal challenge against New Delhi's decision. The Austrian company says the FSSAI Home order "introduces substantial regulatory uncertainty and adversely affects" its existing and planned investments, and is against India's stated policy of facilitating "international trade, promote investment and provide greater certainty to businesses."