Alex 🧩 Scaling Video GenAI(@alexmashrabov):This is one of my favorite Higgsfield case studies. Vertex CGI built an NBA Finals campaign for ESPN on Higgsfield, hitting 23M+ views in 48 hours. To prep for two possible champions, they: • Scaled production 5x • Built 2 campaigns in 5 days • Published the second NY won Vertex CGI is behind campaigns for Mercedes, Porsche, and Nike with 25 billion organic views across 1,200+ campaigns.

Alex 🧩 Scaling Video GenAI

@alexmashrabov

CEO at @higgsfield. Best video GenAI for social media. cofounder at AI Factory (acq by Snap)

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Alex 🧩 Scaling Video GenAI@alexmashrabov

2026.07.31 21:36

This is one of my favorite Higgsfield case studies. Vertex CGI built an NBA Finals campaign for ESPN on Higgsfield, hitting 23M+ views in 48 hours. To prep for two possible champions, they: • Scaled production 5x • Built 2 campaigns in 5 days • Published the second NY won Vertex CGI is behind campaigns for Mercedes, Porsche, and Nike with 25 billion organic views across 1,200+ campaigns.