We’ve been working hard behind the scenes to improve Revenue Sharing and fix the incentives it created. The top earners today look very different from when we first ran this experiment — and that’s a good thing.
For a long time, the program rewarded quantity more than originality. That created a cycle where aggregators and unoriginal content could outperform creators who were actually contributing something new to the platform.
Ultimately, our goal is simple: reward the people who create content that makes X worth opening every day. We’re not done yet, but we’re getting closer.
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In a 3% experiment, removing the Top-30 highest paid revenue share accounts from the For You timeline increased both time spent and daily active users on X.
