Allie K. Miller(@alliekmiller):Meta is rinsing and repeating its most successful GTM strategy yet: chucking an icon on the Instagram profile page. We saw this with reels. We saw this with threads. Expect millions more users in the next week.

Allie K. Miller

@alliekmiller

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Allie K. Miller@alliekmiller

2026.10.08 15:33

Meta is rinsing and repeating its most successful GTM strategy yet: chucking an icon on the Instagram profile page. We saw this with reels. We saw this with threads. Expect millions more users in the next week.