Alex Rampell(@arampell):Sometimes the user is not the customer User = person who actually uses the product Customer = person who actually pays for the product If they are one and the same, then the product, sign-up flow, etc have to be great You know they’re not when you see something like this:

Alex Rampell

@arampell

Silicon Valley entrepreneur (cofounder@ TrialPay, Yub, Affirm, Point, TXN), investor (General Partner @a16z), husband, father and sarcast (one who is sarcastic)

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Alex Rampell@arampell

2026.08.10 19:47

Sometimes the user is not the customer User = person who actually uses the product Customer = person who actually pays for the product If they are one and the same, then the product, sign-up flow, etc have to be great You know they’re not when you see something like this: