Zero data isn't just a customer perk, it's really for me.
We've normalized optimizing all the joy out of our businesses. One way to push back is to not put that weapon in your hand and instead collect no data. Turns out it's also been great for business as it better aligns our focus with the things we're actually good and deliver the most value which is building fun, new shit.
Can't recommend it enough. If you're living in dashboards, this is a glass of ice water in hell.
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