Broker Tom(@brokertom):The #1 mistake buyers make is caring more about comparables than vision. Comps don’t matter. Valuations don’t matter. Other people’s opinions don’t matter. The only thing that matters is: “What does this domain unlock for your growth over the next 5–10 years?” My biggest deal of all-time was for a 2-word .COM everyone else would’ve called “significantly overvalued.” But for the buyer, it accelerated their roadmap, replaced their weaker “Plan B” domain, and became a foundational part of their infrastructure. Smart buyers think in future value, not market comps.

2026.06.03 23:03

The #1# mistake buyers make is caring more about comparables than vision. Comps don’t matter. Valuations don’t matter. Other people’s opinions don’t matter. The only thing that matters is: “What does this domain unlock for your growth over the next 5–10 years?” My biggest deal of all-time was for a 2-word .COM everyone else would’ve called “significantly overvalued.” But for the buyer, it accelerated their roadmap, replaced their weaker “Plan B” domain, and became a foundational part of their infrastructure. Smart buyers think in future value, not market comps.