Meta might win this whole thing simply because they know how to make good products. While OpenAI & Anthropic are like yeah bro have your agent open up blender and I’ll take control of the mouse and waste 10M tokens generating a 3D model of an apple.
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$META LAUNCHES AI GAME-BUILDING TOOLS
Meta is launching Horizon Create and Horizon Studio, letting users build complete 2D or 3D games from AI prompts on mobile or in a browser.
Games can then be published across Facebook and Instagram, where users can jump from a clip directly into a multiplayer session without downloading a separate app.
Meta says the tools can generate gameplay systems, difficulty, art direction and multiplayer features, while still letting creators manually refine the experience.
The rollout is part of Meta’s broader shift to make Horizon a mobile-first platform rather than primarily a VR product.
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