Bloomberg(@business):230 years and 20 million barrels later, @JimBeam is still bottling bourbon like it did shortly after the American Revolution. @EenaRuffini visited the historic Kentucky distillery for a behind-the-scenes look at how the famous whiskey brand is adapting to changing tastes and market trends.

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Bloomberg@business

2026.07.04 19:45

230 years and 20 million barrels later, @JimBeam is still bottling bourbon like it did shortly after the American Revolution. @EenaRuffini visited the historic Kentucky distillery for a behind-the-scenes look at how the famous whiskey brand is adapting to changing tastes and market trends.