Bloomberg(@business):Athletic Brewing helped move non-alcoholic beer from the margins to the mainstream. In this episode of Quantum Marketing, Raja Rajamannar meets with CEO Bill Shufelt to unpack how reinventing a product can change consumer perceptions and create demand for an emerging category

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2026.10.07 14:01

Athletic Brewing helped move non-alcoholic beer from the margins to the mainstream. In this episode of Quantum Marketing, Raja Rajamannar meets with CEO Bill Shufelt to unpack how reinventing a product can change consumer perceptions and create demand for an emerging category