At Sierra we are very proud to have partnered with @foxone to deliver an exceptional customer experience during one of the biggest moments in sports. FOX's coverage of the 2026 FIFA World Cup broke television records, with the Spain vs. Argentina Final becoming the most-watched soccer telecast in U.S. history averaging 39.8M viewers. Simultaneously, FOX One customer engagement increased 15–20x. Despite the unprecedented demand, the AI agent successfully contained 86% of customer conversations. Most importantly, the majority of customers who engaged with the AI agent received successful resolutions, and customer sentiment remained positive throughout the tournament — demonstrating the power of combining AI with a thoughtful customer experience strategy. A huge thank you to the team at FOX One for an incredible partnership and for proving what's possible when innovation and customer obsession come together. Looking forward to what's next.