Damian Player(@damianplayer):a launch is a distribution event. most founders I talk to spend months on the video and an hour on how it gets distributed. your distribution plan matters as much as the creative. build the list before you build the asset. tell your cap table, your network, at bare minimum your friends. know which accounts are posting, in what order. 1 + 1 = 10.

Damian Player

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Damian Player@damianplayer

2026.09.11 18:00

a launch is a distribution event. most founders I talk to spend months on the video and an hour on how it gets distributed. your distribution plan matters as much as the creative. build the list before you build the asset. tell your cap table, your network, at bare minimum your friends. know which accounts are posting, in what order. 1 + 1 = 10.