Dave Gerhardt(@davegerhardt):The biggest challenge we have as a media company and generating revenue through advertising: A big part of the success of something like a Newsletter Ad is the offer. Is it a good offer? Is it interesting, relevant, useful, specific? You must match the offer to the audience and the channel. You can't just take an asset you created and want to promote and then give it to advertisers and expect it to work. We could write the best ad in the world, it could drive clicks - but not convert. When the Marketer/Company is actually thoughtful and able to match the Ad to the channel + creator + audience that is when you will get the best results.

2026.09.03 16:25

The biggest challenge we have as a media company and generating revenue through advertising: A big part of the success of something like a Newsletter Ad is the offer. Is it a good offer? Is it interesting, relevant, useful, specific? You must match the offer to the audience and the channel. You can't just take an asset you created and want to promote and then give it to advertisers and expect it to work. We could write the best ad in the world, it could drive clicks - but not convert. When the Marketer/Company is actually thoughtful and able to match the Ad to the channel + creator + audience that is when you will get the best results.