My job as the founder of a marketing agency is to constantly figure out what's working and apply it for our clients' campaigns
And I do that by testing on my own account first
I spend hours every day posting, testing new things, and studying what goes viral
I've done 43M views on my own account in the last 90 days with multiple posts over 1M views
It proves that I know what really works
So by the time a strategy reaches a client I've already battle tested it on myself
I use my personal brand as a testing lab so that my clients can get the proven formula
I'm like a mad scientist studying virality