David Senra(@davidsenra):I love this idea from Bending Spoons founder Luca Ferrari: Find someone young and talented and “saturate their capacity.” “Everybody at the company should have way more on their plate than feels even remotely comfortable.” “Let's say you have 10 possible tasks, each with a certain ROI attached. If I add an 11th, assuming you select well, it's impossible that adding an 11th task will lower the ROI of what you choose to do because you still have the other 10.” “If this is a lower ROI than the others, you're going to do the others. But it's possible that it happens to be the highest ROI of all, and so you end up doing something more valuable.” “The more work you give people, the better the opportunity for them to create value.” “When you give people a lot more work than feels comfortable, you're really forcing them to come to terms with the immensity of the possible.”

2026.09.14 16:08

I love this idea from Bending Spoons founder Luca Ferrari: Find someone young and talented and “saturate their capacity.” “Everybody at the company should have way more on their plate than feels even remotely comfortable.” “Let's say you have 10 possible tasks, each with a certain ROI attached. If I add an 11th, assuming you select well, it's impossible that adding an 11th task will lower the ROI of what you choose to do because you still have the other 10.” “If this is a lower ROI than the others, you're going to do the others. But it's possible that it happens to be the highest ROI of all, and so you end up doing something more valuable.” “The more work you give people, the better the opportunity for them to create value.” “When you give people a lot more work than feels comfortable, you're really forcing them to come to terms with the immensity of the possible.”

David Senra@davidsenra

2026.09.13 14:00

My conversation with Luca Ferrari, co-founder of Bending Spoons. 0:00 Fanatical founders building enduring companies 1:23 Luca on building the best company there ever was 4:22 The origins of Bending Spoons 5:47 Talent and why experience is overrated 15:05 Turning hiring into a science 23:30 Why Bending Spoons doesn't use bonuses 29:26 Why everyone in the company has the same job 42:41 On finding great potential and saturating their capacity 49:50 Insisting on a culture of extreme ownership 59:28 Luca's principle of relentless simplification 1:05:15 Why Bending Spoons doesn't use job titles 1:10:27 The proprietary operating system behind Bending Spoons 1:17:07 Why Bending Spoons isn't private equity 1:19:32 How Bending Spoons acquired & transformed Evernote 1:28:01 How Bending Spoons uses AI 1:40:42 How Bending Spoons thinks about capital allocation 1:43:50 Why procrastination without laziness is good 1:46:46 Operational excellence is not optional 1:49:07 How Bending Spoons negotiates acquisitions 1:54:47 Logic over numbers Includes paid partnerships.