Back in my advertising days, I worked with an old-school copywriter who sat on Omnicom’s board.
His ability to say something and evoke precisely what he wanted you to think is the closest thing I’ve ever experienced to a legit superpower.
"Between what I think, what I want to say, what I believe I am saying, what I say, what you want to hear, what you believe you understand, what you understand, and what you want to retain, there are at least eight possibilities of not understanding each other."
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