The more I use Muse, the more I'm convinced it will beat ChatGPT and others for consumer use. It's already my favorite agentic experience for personal use. ChatGPT won answers, it replaced Google for questions. Muse is about to replace it for discovery, and that's where the real money is. Attention with intent is the most valuable inventory on the internet. No lab can replicate billions of creators as a ranking signal. Meta's moat was never the model, it's the graph: billions of creators posting content in their own niches... ranked by engagement instead of SEO games. Muse differentiates in a unique way through the power of social search. It has the largest social graph of any platform in the world and now gets to put it to use. Muse becomes a revved up version of IG & FB search. Why is this useful? AEO on ChatGPT and others can be gamified through strategic content & placements. AEO on Muse leans into influencer mentions and engagement on Reels... something no other LLM is effective at doing with IG and FB content. So for the average consumer looking for that trendy new restaurant in their city or a specific product to solve a need... Muse becomes that trusted advisor where consumers typically turn to first for recommendations... IG & FB influencers. Take a look at this Musecase that no LLM (or search engine) has effectively executed before for me👇 I asked Muse for the best happy hour near me w/ IG reference videos from foodie influencers. Next step from here would be to have Must book the reservation for me with one message. Try this in ChatGPT... you won't get the IG reels data which is arguably the most influential part of the research & resulting response. If you thought IG and FB influencer was a fast-growing market before... look out. It's about to accelerate at warp speed.