Eleesat
@eleesatt
🇳🇵🇦🇺 | Feral Cat @jupiterexchange | Sr director of TLC, Office of the CPO | Ex I am still in love with @SuperteamSG
加入 June 2015
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When the perps team walked me through what's coming, I could feel how much they love this product and the excitement.
Jupiter Perps is a heritage product. It's proven, it's been here, and it has a legacy. A heritage product deserves a heritage reference.
So I went to the most iconic launch in advertising history: Apple's 1984.
That ad aired nationally once and changed what a launch could be. Apple didn't list features. It made a statement about who it was and what it stood against.
That's the energy I wanted for Perps: a moment. Anticipation.
My team took the idea and turned it around in ~24 hours. Watch 👇
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