ericosiu(@ericosiu):Say you're buying creative testing. Would you rather run the workflow yourself, buy the approved assets, or have us manage the testing cycle? Those are three ways to buy the same underlying capability: Run it for us → managed service We'll run it → gateway + workflow access Deliver this → defined output or outcome What changes is who runs it, what gets measured, and what you've promised to deliver. It's a useful framework for thinking about how to package any reusable workflow. Read the full article 👇

ericosiu

@ericosiu

Founder - building managed company brains @ singlebrain, ad agency @singlegrain, Investor. Member: @YPO Beverly Hills Podcaster: Marketing School, Leveling Up

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ericosiu@ericosiu

2026.09.15 20:00

Say you're buying creative testing. Would you rather run the workflow yourself, buy the approved assets, or have us manage the testing cycle? Those are three ways to buy the same underlying capability: Run it for us → managed service We'll run it → gateway + workflow access Deliver this → defined output or outcome What changes is who runs it, what gets measured, and what you've promised to deliver. It's a useful framework for thinking about how to package any reusable workflow. Read the full article 👇