GREG ISENBERG(@gregisenberg):If I was starting a new company today, I'd start an agent business. SaaS was a multi-billion dollar market. Agents are a multi-trillion dollar one. How to build I'd build an agent business from 0: Spot the niche → find a workflow with a paycheck → shadow the human → spec the agent → run it manually first → build the smallest useful version → sell the pilot like labor → productize the repeatable parts. Entire episode is live on @startupideaspod 100% free like always. SaaS sold software and let your team use it to get the job done. An agent business sells the job already done. That shift matters because labor is a multi-trillion dollar market, far bigger than software ever was. Watch

2026.07.01 21:04

If I was starting a new company today, I'd start an agent business. SaaS was a multi-billion dollar market. Agents are a multi-trillion dollar one. How to build I'd build an agent business from 0: Spot the niche → find a workflow with a paycheck → shadow the human → spec the agent → run it manually first → build the smallest useful version → sell the pilot like labor → productize the repeatable parts. Entire episode is live on @startupideaspod 100% free like always. SaaS sold software and let your team use it to get the job done. An agent business sells the job already done. That shift matters because labor is a multi-trillion dollar market, far bigger than software ever was. Watch