ellis 🍔(@hamburger):insta co-founder @mikeyk on how snapchat and ig made each other better: "My most interesting times at instagram were when we had a snap, for example. An interesting competitor, with a different approach. In a fast-moving market, you borrow ideas from each other." "We each had our own strengths, and we each saw the future in directionally similar ways. For ig, we were known as that precious once-a-week photo, and we wanted to get into to more free sharing, and that's where stories made a difference for us" "For snap, they wanted more of the influencer/celeb piece, [and there they looked to us]." more in the latest

2026.05.15 20:56

insta co-founder @mikeyk on how snapchat and ig made each other better: "My most interesting times at instagram were when we had a snap, for example. An interesting competitor, with a different approach. In a fast-moving market, you borrow ideas from each other." "We each had our own strengths, and we each saw the future in directionally similar ways. For ig, we were known as that precious once-a-week photo, and we wanted to get into to more free sharing, and that's where stories made a difference for us" "For snap, they wanted more of the influencer/celeb piece, [and there they looked to us]." more in the latest