The corollary here is that websites will be the most important marketing surface of the next decade (again), because they are the only digital marketing asset you have complete control over, and therefore there’ll be lots of interesting ways to interact with agents.
I have significantly more respect for SEO and search marketing (even AI-powered) than I do for short-form video automation. I’d rather you make it easy to find you when my search intent is high than to shove stuff down my throat unprompted.