Jake Castillo(@jakecastilloooo):The slow yes is the wrong yes. If I can't tell within 20 seconds whether a creator will convert, the answer is no. Every time I went back and forth, asked the team, and said yes anyway, it was almost always a mistake. Influencer evaluation isn’t a spreadsheet. It’s taste. I can’t perfectly explain what makes a creator great. But I know it when I see it.

Jake Castillo

@jakecastilloooo

Co-founder & COO of Cal Al (acquired by MyFitnessPal) - Sub to my free newsletter

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Jake Castillo@jakecastilloooo

2026.05.16 06:40

The slow yes is the wrong yes. If I can't tell within 20 seconds whether a creator will convert, the answer is no. Every time I went back and forth, asked the team, and said yes anyway, it was almost always a mistake. Influencer evaluation isn’t a spreadsheet. It’s taste. I can’t perfectly explain what makes a creator great. But I know it when I see it.