Jake Castillo(@jakecastilloooo):Drake dropped Iceman this week. Half the internet hates it. Half can't stop posting about it. That's the win. Attention is the asset. Whether they love you or hate you matters less than whether they're talking. The most valuable skill in 2026 is the ability to put yourself in the conversation. Everything else is downstream.

Jake Castillo

@jakecastilloooo

Co-founder & COO of Cal Al (acquired by MyFitnessPal) - Sub to my free newsletter

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Jake Castillo@jakecastilloooo

2026.05.16 19:09

Drake dropped Iceman this week. Half the internet hates it. Half can't stop posting about it. That's the win. Attention is the asset. Whether they love you or hate you matters less than whether they're talking. The most valuable skill in 2026 is the ability to put yourself in the conversation. Everything else is downstream.