Jake Castillo
@jakecastilloooo
Co-founder & COO of Cal Al (acquired by MyFitnessPal) - Sub to my free newsletter
加入 March 2024
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One of the hardest pricing calls we got right at Cal AI:
Launching without a free trial.
Standard B2C advice says reduce friction. Let users try first. Prove the value later.
We did the opposite.
Hard paywall from day one.
The lesson: free trials aren’t always a conversion tool. Sometimes they’re a crutch for weak messaging.
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