Jake Castillo(@jakecastilloooo):Hormozi just announced his first marketing workshop. Most people see one announcement but it's really just the third step in a 9-month play. Step 1 - Last August: Free virtual training. Millions showed up. Step 2 - Same weekend: $29 book. $106M in revenue. Step 3 - This week: Workshop announced. Each step buys attention for the next. Most founders jump straight to step 3 Attention compounds. Monetization waits its turn.

2026.05.18 04:01

Hormozi just announced his first marketing workshop. Most people see one announcement but it's really just the third step in a 9-month play. Step 1 - Last August: Free virtual training. Millions showed up. Step 2 - Same weekend: $29 book. $106M in revenue. Step 3 - This week: Workshop announced. Each step buys attention for the next. Most founders jump straight to step 3 Attention compounds. Monetization waits its turn.