Jim Prosser(@jimprosser):For most of history, corporate communications has been about taking whatever a company has to say and turning it into a nice, smooth surface. That era is over. The best comms teams have already moved on to spiky comms, meaning rough edges, personality, opinion, and perspective.

Jim Prosser

@jimprosser

Founder and Principal, Tamalpais Strategies | Former comms leader @ Google, Twitter, SoFi, Paradigm | Calmer than you are.

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Jim Prosser@jimprosser

2026.09.24 21:31

For most of history, corporate communications has been about taking whatever a company has to say and turning it into a nice, smooth surface. That era is over. The best comms teams have already moved on to spiky comms, meaning rough edges, personality, opinion, and perspective.