Jonathan Adashek(@jonathanadashek):The future of fan engagement is personalized. This year's @USOpen introduces new AI-powered experiences from @IBM and the @USTA, helping fans stay closer to the players, matches, and stories they care about most. https://t.co/u3kiBfXK94

Jonathan Adashek

@jonathanadashek

SVP, Marketing and Communications @IBM | People-first leader | Thoughts and opinions are my own

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Jonathan Adashek@jonathanadashek

2026.08.24 19:50

The future of fan engagement is personalized. This year's @USOpen introduces new AI-powered experiences from @IBM and the @USTA, helping fans stay closer to the players, matches, and stories they care about most.

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