Jonathan Parra(@jondeparra):Very frustrating guideline because I get asked all the time about this. Would be nice to know what’s actually allowed. Recent recommendations for transaction abandon I give are more inline with increasing trial length and showing more plans so users don’t get trained that closing paywalls leads to cheaper deals.

2026.05.16 04:54

Very frustrating guideline because I get asked all the time about this. Would be nice to know what’s actually allowed. Recent recommendations for transaction abandon I give are more inline with increasing trial length and showing more plans so users don’t get trained that closing paywalls leads to cheaper deals.

Jake Mor@jakemor

2026.05.16 03:01

Okay so people at Apple are definitely seeing this (@seraleev please rt) because the app was just asked to change their purchase flow. Can someone from Apple just get in touch with me so we can get on the same page about what is allowed? Transaction abandon has been fine for years and refund data on hundreds of millions in revenue show much lower rates for this placement. From what we understand at Superwall (we don’t know for sure because Apple doesn’t state anything clearly) Apple seems to be okay with it if you 1. Show the same price, longer trial 2. Show a different offer (yearly → annual or monthly → weekly) Showing a product then X% off seems to not be allowed.