Jonathan Parra(@jondeparra):How many transaction abandon or paywall decline treatments are you testing? Probably not enough. If an app gets enough traffic it's not uncommon to test even 6 treatments. Even slightly tweaking the main content design can get you 4-5% more conversions. Good copy is important!

Jonathan Parra

@jondeparra

The Paywall Guy. I've designed more consumer app paywalls and onboardings than anyone on Earth. Prev @Superwall

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Jonathan Parra@jondeparra

2026.07.08 16:06

How many transaction abandon or paywall decline treatments are you testing? Probably not enough. If an app gets enough traffic it's not uncommon to test even 6 treatments. Even slightly tweaking the main content design can get you 4-5% more conversions. Good copy is important!