Dr J Rould(@jrouldz):As a consumer, I’m a big fan of athleisure companies But as an investor, I believe they are cursed: • $LULU at 6 year lows • $NKE at 12 year lows • $UA at all time lows • even the “trendy” $ONON back to 2022 levels • AllBirds pivoted from athleisure to AI datacenters 💀 Consumer fashion trends come and go at a moments notice, with little predictability. I’ve been burned before…never again 😂 I hope for the sake of any bag holders that this post is a bottom signal. But I’m not counting on it

Dr J Rould

@jrouldz

Full time investor. Photography, stocks and humor. Early on $AAPL $RKLB $PLTR $DFTX quantum, cybersecurity, etc. I also have a degree in philosophy

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Dr J Rould@jrouldz

2026.09.04 17:41

As a consumer, I’m a big fan of athleisure companies But as an investor, I believe they are cursed: • $LULU at 6 year lows • $NKE at 12 year lows • $UA at all time lows • even the “trendy” $ONON back to 2022 levels • AllBirds pivoted from athleisure to AI datacenters 💀 Consumer fashion trends come and go at a moments notice, with little predictability. I’ve been burned before…never again 😂 I hope for the sake of any bag holders that this post is a bottom signal. But I’m not counting on it