Marty Kausas(@marty_kausas):Last week our marketing team aggressively started using Grok Bot. What I'm seeing 👇️ 1/ No more agencies. Agencies for webflow, design, motion, etc will move in-house (via managing agents that do the same work). 2/ Demand-gen programs fully run by agents. This means paid search, paid social, AEO/SEO. 3/ A system having MCP access is no longer the constraint because of browser use. Agents just log in and use the same products. 4/ ICs need to become great at management. Managing a fleet of agents is more similar to managing people than it is delegating tasks to Claude. Everyone needs manager training. We're going to see an explosion of usage in the next two months.

2026.11.02 17:48

Last week our marketing team aggressively started using Grok Bot. What I'm seeing 👇️ 1/ No more agencies. Agencies for webflow, design, motion, etc will move in-house (via managing agents that do the same work). 2/ Demand-gen programs fully run by agents. This means paid search, paid social, AEO/SEO. 3/ A system having MCP access is no longer the constraint because of browser use. Agents just log in and use the same products. 4/ ICs need to become great at management. Managing a fleet of agents is more similar to managing people than it is delegating tasks to Claude. Everyone needs manager training. We're going to see an explosion of usage in the next two months.

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