McKay Coppins(@mckaycoppins):DraftKings developed an AI model to identify users most likely to lose money so that it could target them with promotions. When employees then developed a model that would have assigned “risk scores” based on users' likelihood to develop compulsive/addictive behaviors, the company sidelined it.

McKay Coppins

@mckaycoppins

Staff writer, @TheAtlantic. NYT bestselling author of ROMNEY: A RECKONING. Co-host, Deseret Voices podcast. Contributor, MSNOW.

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McKay Coppins@mckaycoppins

2026.09.21 12:20

DraftKings developed an AI model to identify users most likely to lose money so that it could target them with promotions. When employees then developed a model that would have assigned “risk scores” based on users' likelihood to develop compulsive/addictive behaviors, the company sidelined it.