Mort(@mortdgn):Michael Bloomberg carried four drinks to Merrill Lynch for nearly a year. They still almost rejected him. Two coffees and two teas, one of each with milk. He'd walk into their offices at 6:30 or 7 a.m. “I only drink tea.” “Ah, I have tea for you.” Pause at 1:21. Nearly a year in, they were about to turn him down. Listen to the terms he proposes. Before your next pitch, give the buyer a way to try it without being locked in.

2026.10.12 13:09

Michael Bloomberg carried four drinks to Merrill Lynch for nearly a year. They still almost rejected him. Two coffees and two teas, one of each with milk. He'd walk into their offices at 6:30 or 7 a.m. “I only drink tea.” “Ah, I have tea for you.” Pause at 1:21. Nearly a year in, they were about to turn him down. Listen to the terms he proposes. Before your next pitch, give the buyer a way to try it without being locked in.