I’m going to answer this claim that “X is turning into TikTok” one time only: • Posts containing videos already make up close to half the impressions on X • Many videos from top accounts are simply stolen from other users, sometimes 5 years after they originally went viral. • Our team believes this recycled content has a negative impact on the user experience and the business. • For the first time, we are providing a functional video editor so some videos on X can finally be original content that doesn’t exist on other platforms If you are a creator that does not recycle other people’s content, you have the biggest arbitrage opportunity of your career to build an audience here. The algorithm may take time to recognize you, but when it does, you will climb faster than other account on this app.