SEO earns a high position in a list of links; GEO earns a citation inside an AI-generated answer. The surfaces differ — conversational queries, zero-click answers, different measurement — but the underlying requirement is nearly identical: readable text, clear structure, disambiguated entities, and stable URLs. One workflow satisfies both, and podcasts hold a rare advantage: starting from zero text means a single conversion (episode → structured page) covers SEO and GEO in one move, with no legacy to untangle. Measure SEO in Search Console; measure GEO by AI-badged referrals and the questions agents ask your catalog.
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