Two days ago we reported on a massive decline in ChatGPT's reliance on Reddit. A lot of people suggested that it could be related to live negotiations between Reddit and OpenAI, so we investigated a bit further. It turns out that all social media domains have lost share across the board. ⚡ Branded youtube channels and Youtube influencer programs have been one of the largest areas of AEO success that we've seen, and they're also a preferred method by our team because they're above board and you can use these channels to provide genuinely helpful content. We generally are not recommending any major changes to our clients' strategies just yet (especially because, very weirdly, visibility is remaining constant). This is worth watching for another week or so