with Hermes Agent + Claude SEO, you can build an agent that runs your SEO and AI search it researches keywords, collects context and prepares article drafts that can rank in Google and get cited by AI chats how it works: 1. find searches that matter to your business start with questions people ask when choosing a product: > best [category] for [use case] > [competitor] alternatives > [tool A] vs [tool B] add relevant Search Console queries where your pages get impressions but sit outside the top 10 use DataForSEO to compare search demand, competition and trends prioritize questions your product can help answer, then decide whether to improve an existing page or create a new one 2. build a research file for each target give the agent: > current search results and competing pages > sources cited in relevant AI answers > product documentation and approved claims > customer questions and sales objections > original examples, results or expert input DataForSEO’s LLM Mentions API can help find citations in its database of ChatGPT and AI Overview responses ask the agent to identify what the existing pages miss and what useful information you can add 3. define the workflow and writing rules Use Opus 5.5 in Hermes and install Claude SEO Plugin for the bot set a schedule for research, draft preparation and performance checks save the research, sources, drafts and previous results in project files that each run reads give the writing agent: > your voice DNA file > anti slop rules > approved examples > a source for each factual claim > instructions to flag missing information answer each section’s question directly, then add the evidence and detail needed to understand it update pages when the information changes or you have something useful to add 4. review before publishing have the agent prepare a review package with the draft, sources and unresolved questions check the claims, product details and voice use Claude SEO to check technical issues, internal links and structured data where relevant keep publishing behind your approval 5. find relevant places to earn mentions look at the third-party pages AI answers cite for your target questions find relevant comparisons, directories and resource lists that include your competitors ask the agent to prepare an outreach shortlist with: > the page and its audience > why your product belongs there > evidence that supports the suggestion > a draft message for your review give the editor a useful reason to consider your product 6. publish, measure and improve check that published pages can be crawled and indexed track: > Google impressions, clicks and rankings > citations in the AI answers you monitor > visits and conversions from those channels > pages that need better information use Bing Webmaster Tools’ AI Performance report to track citations across supported Microsoft AI experiences have Hermes send a weekly report with what changed, what needs attention and the proposed next actions the system needs to be able to choose useful targets, collect reliable context, check the work and learn from the results