ai makes 1 to n dramatically easier, but it doesn't make 0 to 1 proportionally easier. the latter requires all of the things that were required pre ai whereas with the former, you can ship ideas extremely quickly, sometimes within hours. this is not to say ai can't help you achieve pmf, obviously it does. i am just saying that it is not proportional. what's also a new challenge with zero to one now is that whatever you do may also be simply copied very quickly with ai either by incumbents & competitors. this is why there are now holding companies acquiring existing businesses at scale & transforming them to remove the countervailing force of org bureaucracy &/or lack of structural capability to leverage ai to transform the business.