Utpal Nadiger(@utpalnadiger):Heroku nailed prosumer adoption (before tiktok, ugc etc) but unfortunately never cracked enterprise. The hobbyists loved it and stayed hobbyists. I played with the @ElevenLabs' managed agent platform (For voice agents), I think that ceiling is gone. The loop is the kinda the same > practioner tinkers > "holy shit" > tells their friends. But now the friend teller is a staff eng at Stripe/Coinbase/Doordash/Airbnb, and the tool follows them into prod. Prosumer is the enterprise wedge now.

2026.08.19 17:39

Heroku nailed prosumer adoption (before tiktok, ugc etc) but unfortunately never cracked enterprise. The hobbyists loved it and stayed hobbyists. I played with the @ElevenLabs' managed agent platform (For voice agents), I think that ceiling is gone. The loop is the kinda the same > practioner tinkers > "holy shit" > tells their friends. But now the friend teller is a staff eng at Stripe/Coinbase/Doordash/Airbnb, and the tool follows them into prod. Prosumer is the enterprise wedge now.