Day 6 of 14 at Launchpad. The sales playbook I taught our founders has already made them $10,000+ combined. A 30-minute call in 5 steps: 1/ Rapport (first 5 minutes). Small talk. Get them comfortable. 2/ Discovery. What are they trying to achieve? 3/ Demo. They use your product while you watch. You don't drive. 4/ Pricing psychology. Ask: "How much would you pay for this?" 5/ The magic line (read on) Steps 4 and 5 are where almost everyone fails. They just don't do it 🤦‍♂️ A customer says: "This is great. I'd definitely pay for this." They get the dopamine hit and go back to tinkering on their product. Deep down, they don't believe they deserve to get paid. I told them to flip it and ask for payment, no matter what. The very next day, sales started showing up on the leaderboard. One of the teams ran up to me and said: "Vitalii, I can't believe this. I did what you said, and it worked." If everyone leaves Launchpad with one lesson, it has to be this: End every sales call with one simple line: "Would you like to become one of our first paying customers?" And have a Stripe link ready ✅